Make Awesome Mistakes

Mistakes are remarkably underrated, and very few organizations are actually good at making them. When it comes to making mistakes, there are typically two types of organizations:

  1. Those with little or no tolerance for mistakes, so in order to avoid making them, they either don’t make decisions, or they analyze decisions to such a degree that they become paralyzed. I would include most public sector organizations and other big bureaucracies in this category.
  2. Those organizations where mistakes get made, and the most important thing is to assign blame. Of course, people in such organizations would not self-identify as being blame-seekers, but it is often cloaked in “holding people accountable”. Accountability is about people delivering on pre-agreed upon requirements. Making mistakes is about taking risks and doing something new.

There is a third type of organization that encourages people to take risks in certain areas of the business. Many times those risks do not pan out, but from the ashes of failure a phoenix of innovation and performance rises. This type of organization is exceptionally rare. The best examples are well known: Apple, Virgin. There are others as well, but they are as difficult to find as a trace of dignity in a reality TV star.

I always know I’m in a well run and innovative business when I hear, “Here’s a stupid idea”. A high level of confidence is required is say such a thing, and a high level of trust in your peers to take such risks.

The moral of the story: make awesome mistakes.